Covid-19 has brought a catastrophic economic collapse to the world. There is no sign of the pandemic disappearing, nor can the fundamental effects caused as a consequence truly be predicted. In the light of the increasing volatility in the stock market and the labour market, which has been growing for years anyway, with its emphasis on adaptation and flexibility, even previously healthy and stable employment relationships that have proven themselves over many years, both professionally, economically and personally, are now being put to the test on a massive scale. So is an economically destructive pandemic in 2020 forcing even well-off, employee-friendly companies to break with their corporate culture and leave behind only scorched earth in the personnel sector, despite the originally promising initial situation? With painful and possibly incalculable consequences for both sides? - Not at all, according to the two founders of the Berlin software tool twinwin, Eleni Arvaniti, a registered lawyer and in-house counsel, and Max Bauermeister, who has recently played a decisive role in the successful development of the insurtech unicorn wefox and the up-and-coming HR software Kenjo.
Not only the current situation demands intelligent transformations, but also the time after COVID -19, which will certainly come, and then once again, possibly abruptly, companies and employees will urgently need each other again. It is therefore important to be prepared for both at this stage. The current and prospective response to the pandemic situation in HR management can only be: The ability to part ways in a fair and mutually respectful manner, and at the same time in a way that is as uncomplicated and pragmatic as possible.
Max: "Even back then, during my Master's studies at King's College in London, I developed data-based models for the main topics of Employee Engagement and Change Management in order to test and implement them over the last few years.”
The tension between commitment and flexibility on the basis of mutual interests has suddenly become even more important through Covid-19. It is a question of how, despite exploding pressure to become more flexible, tried and tested partnerships that are actually promising can be maintained, if not newly established.
"My parents both come from the film industry. It is common practice there to work together on a film and to then part ways. But it is always important that the working relationship comes to a clean end so that you can work together again on the next project and be successful together," says Max
Eleni adds: "As VP Legal and HR I have often experienced that many companies avoid the taboo topic of separation. This leads to painful mishaps for both sides and sometimes to endless "war of roses"-like arguments, which neither party actually wanted and which costs not only nerves but above all a lot of money. In most cases, the issue is primarily up to the legal department, which hardly considers the central soft-skill factors. While the HR department often lacks the necessary legal know-how. Here, both aspects absolutely belong together for a clean separation that is gentle on both sides and which may even open up new shared prospects".
The HR and legal-tech software twinwin, developed by Max and Eleni, puts computer-based advisory in the spotlight. Similar to Scalable Capital or Trade Republic in the financial sector, they have already established the Robo-Advisor. Twinwin wants to free the partners from monotonous, exhausting tasks by means of legal-tech digitalisation. Instead, it creates the consulting basis and space for the essential lines of communication and the smoothest possible personal contact. In particular, it creates the space for a fair, as well as uncomplicated, individual and appreciative separation by mutual agreement. A path that is based on the legal, but also on practical experience, and simultaneously declares the consideration of the partners’ different interests to be the benchmark. Various best-practice models, potential reintegration and actively practised HR compliance provide the framework to guarantee mutual transparency, confidentiality and data security. Twinwin's software-supported advisory service can be implemented quickly and is extremely cost-effective. This enables both parties to achieve an unprecedented balance of consulting security and empowerment by providing the greatest possible flexibility.
Therefore, twinwin has brought on board the product expert Florian Eismann, formerly at Fidor Bank, previously founder wefox and FRI:DAY, as investor and advisor, who supports the development of new markets with innovative products. The extended team, which has entered the market with a first financing round of 285K EUR indicates where the journey might be heading. On board are SaaS experts and well-known investors from Silicon Valley, Charlie Songhurst (former Head of Corporate Strategy Microsoft, currently investor in numerous start-ups, including Workday), the early-stage VC Tiny and a number of prominent founders, such as the legal-tech founders Benedikt and Torben from Rightnow or Patrick Andrä from HomeToGo.With twinwin, the two Berlin-based founders, Eleni and Max, are determined to prove how a painful global crisis can be turned into a humane and economically responsible future when it comes to the inevitable transformation of working conditions.
This message has also been published in EU-Startups , StartupValley and Starting Up.
For more information about twinwin visit: https://twinwin.org/en/about-us
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